The humorous “Isn’t Technology Beautiful?” campaign stands out dramatically in an industry dominated by before/after photos and physician head shots. Playful copy and clean graphics ease the stigma of cosmetic procedures and help dispel the myth that such procedures are painful and only for the wealthy.
Recognition in recent years includes 26 Gold and 15 Silver ADDY awards, plus Best of Show at the Advertising Club of Fort Worth’s 2001 ADDY Awards Competition.
